The School of Business and Management – ITB in Thailand has a unique course in its business degree called the Study of Human Societies. Every human being in their life has a set of knowledge that shapes their behaviour based on culture, their environment, their upbringing, their experiences etc.. Every decision made, every conduct, reflects their culture. That is why an understanding of culture is important for business practices and for business students. This course specifically studies human beings. It explores how human behaviour can be understood by, as well as shaped and affected, by culture, and the individual’s environment. The goal is to encourage students to develop empathy for others from different communities/societies and with different cultural backgrounds and learn to be more effective managers and business leaders.