Screen Shot 2016-07-18 at 15.33.43When we talk about sustainability, we don’t usually talk about the potential of business students and graduates in making that vision a reality. Every year hundreds of thousands of students graduate from business schools around the world. What if they all not only understood what sustainability was but more importantly knew how to put it into practice in ways that benefit their organizations, society and the planet? What if business schools were a crucial and indispensable part of a more sustainable, prosperous and profitable society for all? If they were, what would that business school of the future look like? What do we need it to look like in order to make business schools key players in the Sustainable Development Goals and the global sustainability agenda?



For 100 days, from June 23rd to September 30th 2014, I posted one short idea a day exploring different aspects of the business school and included both ideas that could be put into place today as well as some that would require a complete rethinking of the way we view business education. I gave myself no rules and didn’t judge my ideas. I tried to go beyond some of the innovative ideas that are already being implemented in this field. Many ideas were hatched during 3am feeds of my newborn, and everyday when I sat down at my desk I would type up the idea and post it along with a little illustration that I hoped might help me and others think about the idea in different ways.

I didn’t promote my project heavily, but readership steadily grew. Faculty starting contacting me, telling me how they had been inspired by the ideas and even some had implemented them. Followers were not limited to business schools but came from a range of other fields, education, business, the arts, even small businesses and an elementary school.

In late 2015, when eight months pregnant with my second child, I had the chance to revise the ideas, rethink and rewrite them as well as come up with quite a few new ideas and publish them in a book with Greenleaf. The book,The Future MBA: 100 Ideas for Making Sustainability the Business of Business Education is exactly that, a collection of 100 short ideas. The ideas are not meant to be a roadmap or an exact picture of what the MBA of the future will look like, but rather be a source of inspiration. Some ideas could be put into practice tomorrow, some would require a complete rethinking of the way we view business education, and others are meant to encourage more ideas and action to turn management education into a key player in moving the sustainability agenda, and the Sustainable Development Goals, forward. Even if an idea doesn’t seem possible, the point is to explore it, to see how it could be possible, or to use it as inspiration for an idea that is possible.


There are several ways that you can get involved in the project.

  • Browse through the ideas in the book and use or adapt them for your own programmes/school. Give copies to your team to start your own brainstorming session or contact me to arrange a workshop.
  • Submit an idea/example to be included in the database of innovative ideas being put into practice, and sign up to receive the next 100 examples. The 100 examples will be shared on numerous platforms and is a great way to get the word out about your innovative programmes.
  • Comment on and share the ideas that you find most interesting (#100futuremba).
  • Learn more about sustainability and the SDGs and how your business school can become a player in reaching these goals.


Giselle Weybrecht is a recognised advisor, speaker, entrepreneur and author focused on business and sustainability and works with businesses and business schools around the world. Her particular focus areas include exploring creative and innovative solutions, bringing together different disciplines to engage groups in sustainability topics. She is the author of The Future MBA: 100 Ideas for Making Sustainability the Business of Business Education (Greenleaf 2016) and bestselling The Sustainable MBA: A Business Guide to Sustainability. (2ed. Wiley 2015). She is the founder of the Primetime blog, gowi (short online courses on sustainability) and The School of Sustainable Chocolate, and a Special Advisor to the United Nations Global Compact/Principles for Responsible Management Education. Giselle is a graduate of London Business School and previously worked as a programme specialist and consultant with UNESCO, the UN and the World Bank. She is an in demand keynote speaker and a regular contributor to major media outlets.

For more about Giselle’s projects visit Inside Out.

This book is a contribution to the Sustainable Development Goals.