You may not be able to get to Broadway to catch a musical, but what if Broadway could come to you, or rather, you could become Broadway? What if we rethought certain industries, even just temporarily, to create home grown versions, but even still branded and organized by the original, a bit like a franchise? So, for example, Broadway shows could be put on in your country but with local teams/actors etc coordinated by the original teams in NYC. This could become a new Broadway or pave the way for a completely new, home grown version in communities around the world. Obviously, this wouldn’t be just about Broadway, but could be applied to any industry. Business schools would play a role in creating platforms to discuss and organise these possibilities and coordinate this knowledge exchange.
