The Future MBA would manage and run one or a small number of specialized businesses on or around campus. Students would be actively engaged in running these businesses. The profits that would come in from these businesses would go to help cover the costs of the business school hence lowering or even eliminating tuition costs. Schools could choose business opportunities based on their unique surroundings and this in itself could help differentiate themselves from different schools. For example a business school based in a location ideal for grape growing could create its own wine/tourism business which in turn would attract students interested in related industries.